Overview

PIMCO engaged us to create motion graphic materials that effectively communicated their new products and initiatives. Recognizing the challenges posed by an aged brand identity, PIMCO tasked us with developing motion graphics guidelines that would modernize their visual presence and establish a consistent aesthetic for their global brand.

Vision and Approach

Our goal was to bring PIMCO’s brand into the modern era while maintaining its integrity and professionalism. By crafting a cohesive motion graphics system, we established a visual language that aligned with their brand values and global reach. Using sleek animations, updated design elements, and a refined approach to motion, we created a fresh, contemporary look that set the standard for all future PIMCO materials.