Hello there.
As a Creative Director with a passion for AI innovation and ethical technology, I am eager to contribute my expertise to Meta. My career has been dedicated to exploring the transformative power of creative in media, from leading brand initiatives to developing ethical integration of AI in brand platforms. I am excited about the opportunity to join Meta’s visionary team and drive the future of media through responsible and groundbreaking AI applications. Let’s connect to discuss how my experience aligns with Meta’s goals.
AI In Use
AI Footage Generation Process
Prompting
Quality use of AI begins with a well-structured prompt. To generate realistic imagery aligned with a consistent visual style, we supplied Midjourney with specific stylistic references and models, along with stock photography. This approach enabled Midjourney to produce various interpretations, allowing the team to generate different images featuring the same model and setting.
In 2025, Sia Partners launched a new brand characterized by clarity, warmth, and light. The brand boldly positioned AI-generated imagery as a central element of its identity. This decision required extensive experimentation and a process of trial and error to establish a workflow that enabled the team to produce consistent, branded imagery. As a result, we successfully developed a brand video showcasing Sia's capabilities, composed entirely of AI-generated footage. Each shot in the video integrates AI-generated visuals with additional visual effects, enhancing the cohesion and realism of the overall presentation.
Editing Static Generation
Rarely does AI achieve accuracy on the first attempt. Through numerous revisions and refinements, alongside the use of tools such as Photoshop, we successfully developed high-quality static images that maintained consistency in style and subject while ensuring realism.
Footage Generation
Using a final, polished image, we integrate the edited AI image into a footage generation tool such as Runway or Kling to create video clips. At this stage, effective prompting is crucial to fully utilize the tools, allowing us to define camera movements, actions, and other visual elements that contribute to the overall quality of the final footage.
Sizzle Reel
Awards & Recognitions
Platinum Winner, Long Form Videos, Viddy Awards
Finalist, Social Content, Annual Shorty Awards
PRDaily Award Finalist
Gold Marcom Award
Select Portfolio Highlights
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Rogaine’s 2024 campaign for Kenvue aimed to redefine how hair regrowth solutions are marketed, focusing on early intervention and brand differentiation. As a key creative lead, I directed the production process, developed the narrative, and handled hands-on editing and animation to ensure a compelling visual identity. The campaign achieved outstanding results, ranking as Kenvue’s highest-performing campaign of the year, with exceptional audience engagement, strong brand recall, and high action intent. This project showcased the power of strategic storytelling and motion design in driving consumer connection and market impact.
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Dash In, a convenience store chain in the DC, Maryland, and Virginia area, sought to redefine its social media presence to foster authentic connections with local communities. Previously, their content was product-centric, resulting in a detached approach that failed to engage followers. To address this, we shifted the focus to human-centered storytelling, representing real customers and their everyday interactions with Dash In products - like the tough decision between Buffalo wings or Teriyaki wings.
We also developed content that celebrated the senses, giving viewers the imagined experience of smelling coffee beans in the morning through dramatic slow motion video of beans.
This strategy involved creating diverse content, including still graphics, GIFs, motion graphics, videos, Instagram stories, and contests, all emphasizing personal moments over products. Within the first three months, this approach led to a 5% increase in followers and a 172% boost in engagement compared to the same period the previous year, highlighting the effectiveness of authentic, community-focused social media engagement.
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UnidosUS, the nation’s largest Hispanic civil rights organization, aimed to increase voter registration among Latinos, particularly Latinas aged 18-34 in key states like California, Texas, Florida, Arizona, and Pennsylvania. To support this mission, we developed a comprehensive digital media campaign informed by extensive audience research. Our strategy included creating compelling video content and targeted social media ads in both English and Spanish, leveraging platforms such as YouTube and Facebook where the target demographics are highly active.
The campaign achieved impressive results, driving over 6,000 young Latinx individuals to visit BecomeaVoter.org. Notably, our YouTube video ad garnered a 35.9% click-through rate, surpassing the industry standard of 15%, and 82% of the total ad views were from millennials. This initiative successfully engaged the target audience, contributing to UnidosUS’s efforts to empower the Latino community through increased voter participation.
View my application.
A little about me.
Having hired many creatives myself, I know sizzle reels are a great way to get a feel for the quality of work of an artist, but there’s always more to consider.