AI In Use

AI Footage Generation Process

Prompting

Quality use of AI begins with a well-structured prompt. To generate realistic imagery aligned with a consistent visual style, we supplied Midjourney with specific stylistic references and models, along with stock photography. This approach enabled Midjourney to produce various interpretations, allowing the team to generate different images featuring the same model and setting.

In 2025, Sia Partners launched a new brand characterized by clarity, warmth, and light. The brand boldly positioned AI-generated imagery as a central element of its identity. This decision required extensive experimentation and a process of trial and error to establish a workflow that enabled the team to produce consistent, branded imagery. As a result, we successfully developed a brand video showcasing Sia's capabilities, composed entirely of AI-generated footage. Each shot in the video integrates AI-generated visuals with additional visual effects, enhancing the cohesion and realism of the overall presentation.

Editing Static Generation

Rarely does AI achieve accuracy on the first attempt. Through numerous revisions and refinements, alongside the use of tools such as Photoshop, we successfully developed high-quality static images that maintained consistency in style and subject while ensuring realism.

Footage Generation

Using a final, polished image, we integrate the edited AI image into a footage generation tool such as Runway or Kling to create video clips. At this stage, effective prompting is crucial to fully utilize the tools, allowing us to define camera movements, actions, and other visual elements that contribute to the overall quality of the final footage.